Trade Desk vs. Amazon: The Battle for Digital Advertising Dominance
#trade_desk #amazon #digital_advertising
The trade desk sentiment takes a nosedive as concerns about competition from Amazon loom large.
## Overview Amazon.com, Inc., commonly known as Amazon, is a leading American multinational technology company headquartered in Seattle, Washington. Founded in 1994 by Jeff Bezos as an online bookstore, Amazon has evolved into a global powerhouse, famously dubbed "The Everything Store" for its vast product selection[1]. Today, Amazon operates in e-commerce, cloud computing, digital streaming, artificial intelligence, online advertising, and more[1]. The company is a key member of the Big Tech group, alongside Microsoft, Apple, Alphabet (Google), Meta, and Nvidia[1]. ## History and Expansion Amazon started in Bezos’s garage, selling books via the nascent World Wide Web[2]. It quickly broadened its offerings, becoming a one-stop shop for electronics, apparel, groceries, and beyond. The company’s expansion was marked by strategic acquisitions, such as the $13.4 billion purchase of Whole Foods Market in 2017, which established its physical retail presence[1]. Amazon also grew its media footprint by acquiring Metro-Goldwyn-Mayer (MGM) in 2022 and producing original content through Amazon MGM Studios[1]. Additionally, Amazon has developed consumer electronics like Kindle e-readers, Echo smart speakers, and Fire tablets[1]. ## Key Achievements and Innovations Amazon’s most transformative innovation is **Amazon Web Services (AWS)**, the world’s leading cloud computing platform, which now generates the majority of the company’s operating profits[2]. AWS has become essential for businesses globally, offering scalable infrastructure and pioneering generative AI tools like the Bedrock platform[2]. Amazon’s retail platform serves over 310 million active users worldwide, with more than 200 million Amazon Prime subscribers enjoying fast shipping, streaming video, and other perks[3]. The company ships to more than 100 countries and maintains a reputation for reliability and customer satisfaction, with 89% of US buyers preferring Amazon over other e-commerce sites[3
#trade_desk #amazon #digital_advertising
The trade desk sentiment takes a nosedive as concerns about competition from Amazon loom large.